TikTok
Boston University Social Media Strategy
The Ask - Enhance the University’s reputation among prospective students and global audiences,
The Work - Managed Boston University’s community engagement & supported social strategy and content creation across Instagram & TikTok.
The Strategy - Create a mix of multimedia content and storytelling that creatively and engagingly showcases BU’s community.
Boston University’s social channels are primarily curated for stakeholders, alumni, and faculty, with only secondary consideration given to students.
As a result, student life is often shown through a more institutional lens rather than a lived one.
However students don’t just want to see content, they want to see themselves in it.
One study found that 37% follow colleges for student life content (RNL).
Our Solution
Create an always-on approach to short-form video content that continuously monitors trends and captures student life as it’s actually lived.
