TikTok
Boston University Social Media Strategy
The Ask - Enhance the University’s reputation among prospective students and global audiences, build community among BU stakeholders, and highlight BU scholarship and research to both internal and external audiences.
The Work - Managed Boston University’s community engagement & supported social strategy and content creation across Instagram, TikTok, and Facebook.
The Strategy - Create a diverse mix of multimedia content and storytelling that creatively and engagingly showcases BU’s prominence, values, and strategic initiatives.
