Introducing Wareham Media
Wareham Media, initially known as Wareham Community TV, is a 501c3 non-profit established to provide public and government coverage to the people of Wareham. The organization now serves as a media hub, offering services such as live streaming, equipment loans, classes, and partnerships at a budget-friendly cost. Their priority is providing accessible events to the people of Wareham.
Building audience resonance through Wareham Media’s rebrand.
🏆 Winner of the AdLabbie for Best Campaign Strategy
THE ASK – Developing a new logo and cohesive brand story that resonates with the town’s diverse audience, enhances engagement across social media platforms and creates a recognizable identity that speaks to younger viewers..
THE CHALLENGE – Most residents remain unaware of the Wareham Media’s shift from TV station to media solutions hub.
THE STRATEGY – Capture the attention and appeal to a broad younger audience by generating a modernized brand image for Wareham Media.
The Next Generation of Creators
Being the digital natives they are, Gen Z doesn’t just want to consume content, but they want to create it. The demand for content creators continues to rise each year, largely driven by the new wave of young adults. With the growth of people wanting to dive into content creation, the want for studio spaces, equipment, and guidance has increased as well (Deloitte).
The Rise of Videos
57% of teens have reported that watching videos is one of their top reasons for using technology (Mintel). Because of their busy schedules, they have an increasing preference towards quick digestible content that can fit into their lives.
Virtual Versus Interpersonal
People still equate “smaller” with “better quality.” Even with access free platforms like TikTok and YouTube where they can learn from professionals, nearly half of US Adults believe that smaller service providers means better quality (Mintel). They want to work within their community to tell their stories rather than going to outside sources, but are unsure where to start.
It’s a Wareham Thing, What’s Yours?
Derived from Wareham’s well-known phrase, “It’s A Wareham Thing, You Wouldn’t Understand.”
Wareham Media empowers residents to capture and share local traditions, celebrating community, such as content creation, participating in youth sports, opening a local business, etc.
